-
Introduction
-
Managing a
Band
-
Getting
Started
-
Rehearsals
-
Financess
-
Growing a Fan
Base
-
Negotiating
-
The First Gig
-
Equipment
-
Hitting the
Road
-
Marketing and
Merchandising
Introduction
The
attraction of becoming a rock star has sparked
international drama, especially since the advent
of MySpace and YouTube. Anyone, it seems, can
record solo or with a few friends and surface on
the internet inside of twenty-four hours. This
is both a blessing and a curse; true talent
doesn’t necessarily need the help of a manager
or public relations agent to be published in an
impactful way, but because of the sheer numbers
of mp3s and videos worldwide, it is difficult to
be noticed among the throngs. This article is
intended for any entrepreneur whose goals are to
bring his music out of the garage and out into
the world.
Managing a Band
Sometimes bands have an obvious
leader/manager—this is star, who often has the
most creative talent, and the rest of the
musicians will step into the background. Bruce
Springsteen & the E Street Band, Tom Petty & the
Heartbreakers, and Lil Jon & The East Side Boyz
are among the examples from pop-music
history—early on, the sidemen accepted their
roles as supporting players. In these
situations, the star gets top billing on club
marquees, while the band develops into a loyal
coalition of players who take orders from the
leader. These kinds of bands are open to the
lead’s vision for the band, including even small
things, like which musicians play solos, and
when? What instruments sound good together? Can
you hear the keyboardist all the time? A great
way to learn broad band concepts like tempo and
dynamics is to pay attention to how the
professionals do it.
A
strong leader helps direct the group in a
specific musical or business direction. If this
person has true leadership skills, he or she
will consult the group for its input and make
decisions, easy or hard, that make everybody
feel valued and important. A weak leader may
create resentment and disharmony—and if such
behavior continues, you may have to start the
difficult process of choosing a new leader.
The
leader will most likely be the hardest-working
member of the band. Among the leader's duties
are negotiating with neighbors over where and
when to hold rehearsals, researching songs and
lyrics and presenting them to the band, casting
the tie-breaking vote for rehearsal time if
members' schedules conflict, halting rehearsal
to ensure that everybody's input is heard, and
arriving early to a gig to determine where and
when to set up the equipment.
Or, at
the early stages, your best opportunity to form
a band might be to form a self-contained group
of musicians, who all work together to pick a
style, rehearse, and perform. Some situations,
especially, will demand a group vote:
-
Whether you'll play a gig at
a certain time and place (and for a certain
amount of money)
-
Certain financial decisions
that affect everybody, such as opening a
band bank account
-
Whether to make a large group
purchase, such as a PA system
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Choosing a band name
-
How to disperse money from
gigs, recordings, and so on
-
Set-list disputes
-
Choosing common goals
You'll
do all the fundamental band work yourselves
without hiring outside people. (Once you get
bigger and need help, the hiring will begin.) A
self-contained group can be incredibly rewarding
(or incredibly painful, if you fall in with the
wrong combination of people). Whether you stay
together for three weeks or an entire career,
band members make emotional connections with
each other and can stay friends forever. If
they're really lucky, they'll wind up like U2, a
group of Irish schoolmates who managed to stay
together as a profitable and rewarding band for
two decades and counting. If you find that a
self-contained band works for you, consider
making an Intraband Contract or "band
agreement". This contract will offer some
protection for what a member can do with the
name, payment, ownership of songs, equipment,
etc. if/when he/she leaves the band. Solving
this now will help to avoid disputes in the
future. Keep in mind, though, it's common that
these kinds of issues will turn off potential
band mates. So, make sure they are in agreement
and vested before forcing a contract on them.
Whether
you choose to play in a band led by someone else
or whether you choose a self-contained band,
either configuration is equally respectable—and
fun.
Getting Started
These days, there are more kinds
of bands playing more styles of music in more
configurations than anyone could possibly count.
Some are party bands, playing upbeat versions of
familiar rock 'n' roll songs to get people
dancing. Some are wedding bands, playing a
specific roster of standards predetermined by
the bride and groom. Some will play original
music, written and performed by the band
members, in an attempt to fill clubs and sell
compact discs. Some even combine amazingly
opposite styles, such as classical with metal
(such as Apocalyptica playing Metallica), techno
with classical (Vanessa Mae), or folky bluegrass
with rock (Robert Plant with Alison Kraus).
Just use the instruments and voices your band
brings to the table. No immediate expenditures
need to be made. Experiment. Don’t be afraid
to try a violin against steel drums or a
didgeridoo in tandem with harpsichord. Don’t be
afraid to change your musical vision if the
music seems to be headed an unexpected
direction. It's not important, at this early
stage, to know exactly which of these
configurations, if any, you'd like to be. Try to
let your style evolve, rather than defining it
so rigidly that there's no room for
experimentation or dissent. The Rolling Stones
started out as a blues band, performing Muddy
Waters and Chuck Berry songs, but have evolved
over the decades into perhaps the most
successful rock 'n' roll band in the world.
One of
the first questions you'll need to tackle is,
"How many musicians should be in the band?"
Often the answer will be obvious, as you'll have
three or four people who show up to practice
prepared to sing or play certain instruments.
But you may have to make the membership decision
based on your collective musical vision—duos
sound drastically different from quartets, and
it's worth knowing the pros and cons of each
configuration. Perhaps the ultimate
rock-and-pop lineup is a quartet, usually with
drums, bass, guitar, vocals and, if the singer
plays an instrument, perhaps a keyboard or
second guitar. It may not seem like much, but
when all four band members play together, they
can create a powerful sound (or a horrible
racket, depending on how good they are). Classic
quartets include The Beatles, The Who, The Sex
Pistols, The Clash, X, The Replacements, Jane's
Addiction, and the Foo Fighters. You can have
as many musicians as you want, of course, as
long as the lineup doesn't start to mess up
internal communication or divide your earnings
into unacceptably small portions. If you’re
looking for additional musicians, look to the
internet at such places as MySpace Music or even
Craigslist. Over time, this is becoming a
tremendous resource for finding (and
auditioning) prospective members.
Come up
with a good name. Make it something easy to
pronounce, easy to remember, and one that will
associate what you play with who you are. It
should be something everyone is proud of and
will look nice on a business card. If you can
think of an appropriate logo to tie to it, new
listeners will find you even easier remember.
Practice covers and standards until you get a
feel for exactly what your new sound is. This
is important even if you want to compose your
own music because you can get a feel for how
everyone’s instruments and voices blend
together. “Tweaking” now for the sound you want
might save a lot of hurt feelings in the
future. Perhaps one vocalist comes up with
better harmonies, or perhaps another does not
have the wide range needed for solos. Or maybe
you’ll find that the guitar work on a certain
song muddies up what the mandolin is trying to
do. You can work with what you already know to
fine tune for the genre of music you want to
play.
Rehearsals
You will need to compare notes
and choose the most commonly available practice
times for as many of your band members as
possible. Be ready to take into consideration
various work schedules, family duties, and
religious commitments. There is bound to be at
least one time everyone can meet, even if it’s
just for a couple hours each week on a Sunday
afternoon. The more you can practice, though,
the better. It is these times that you will
work through complex passages and create your
personalized arrangements. These are also the
times for you to bond with your band mates and
knit together your unique sound. You can get
acquainted with their styles so that you’ll know
what comes naturally for them and what they have
difficulty with. This helps you anticipate how
to “roll with the punches” on stage later,
should they forget to play a verse or a musical
break, for example.
Before
you start rehearsal, take time to tune up. And
if you play piano or drums, be patient and avoid
the distracting urge to fiddle around while the
guitarists tune up. It sounds so simple: Decide
on a musical key and have everybody play in that
key. But…what if the guitarist prefers E and the
pianist can only play in C and F? What if
everybody enjoys B-flat, but you insist on
playing Roy Orbison's "Oh, Pretty Woman," which,
according to your sheet music, is written in A?
The basic rule is to let the singer pick the
key. Otherwise, he or she will have to strain
and the song will sound terrible. Guitarists and
pianists can always learn new chords, but
inexperienced singers comfortable in C will have
a hard time switching to D-flat on short
notice.
Another great boon to the
rehearsal regimen is to practice while a
recorder is going. Often, some magical passages
will surface during a practice session only to
be forgotten by the song’s end. Having even a
simple recorder handy can save you from having
to re-invent the wheel. In addition to catching
a good passage, recording is a very useful
(though sometimes unkind) means of feedback.
Practice with a metronome. This
will help to prevent bad habits, such as
speeding up or slowing down on passages between
verses. Even drummers don’t have a perfect
sense of rhythm all the time. Bands that have
been playing for a great deal of time together
often develop what is called “muscle memory,”
meaning their fingers fall into place faster
than the tempo is allowing for. This causes
fluctuations in the tempo and instability among
the various voices of the tune. A metronome,
though aggravating, is a good way to get back to
the correct tempo.
And last but not least, show up
for practices on time! Nothing will drive a
wedge between band mates like lax attendance and
absences. If the time or day isn’t working out,
find another. Every member is integral to the
overall chemistry of your band, and it’s okay to
make that known.
Finances
Most of your finances should be
pretty easy to handle for the first year or so.
Since your goal will be promotion, a lot of gigs
will be performed with band recognition in mind,
i.e., open mics, benefits, coffeehouses, jam
nights, etc. Much of your initial compensation
may be paid in coffee, meals, or beer. But
once you’re able to provide a venue with a
contract and are reimbursed monetarily, it is
time to set up a bank account for cashing
checks. This is usually the time the band needs
to choose someone to manage their funds. The
band can either be established as a business
entity or the manager can register the band’s
name as a sole proprietorship. Either way, the
goal should be to make the band’s income
IRS-traceable and fair. The manager is
responsible for cashing checks and getting
payment to band members within a reasonable time
frame. The manager will also be the one to
handle doing the taxes if the band is
established as a business.
The manager is usually the one
to compose the band’s contract. A contract is
necessary for summarizing the parties involved,
how much will be paid to whom and when, where
the venue is and at what time, and also the
length of the gig. Though the hiring party can
always ask you to play longer for more money, it
is essential that a stopping time be specified
in the contract. Defining the duration of the
performance is key to keeping both your band and
the hiring party in a professional relationship.
Growing a Fan Base
As mentioned earlier, acquiring
a good fan base is slow work. But don’t spend
all your time on your own work. Take interest
in other live music, especially in bands that
are playing the type of music that is compatible
with your own. These are the bands you are
choosing to be your unspoken “mentor” for
helping you to get involved in the music scene
of your choice. At some point, they may become
familiar enough with what you do that you can
ask (or be asked!) to partner with them in a
venue. Even if it’s just one time, your band’s
name will be associated with an
already-recognized band that has made its mark
on the local scene.
And
don't forget to invite all your friends and
relatives to your early gigs. They may well be
the supportive core of all your early concerts,
and they're likely to stick with the band as it
gets bigger and bigger. Don't take these "early
groupies" for granted—they may be the difference
between a crowd of 5 strangers and an energetic
crowd of 50 or 75 fans.
Negotiating
After a
gig or two, you may have a little bit of
leverage to negotiate for a higher salary. What
salary should this be? Have a number in mind
when you deal with potential clients. Figure out
how much it'll cost to play your gig—regular
expenses include gas, guitar strings,
drumsticks, gaffer tape, and possibly, renting
sound and lighting systems. In a perfect world,
your gig salary will cover these costs and leave
the band with spending money.
Nonetheless, until you're a big star, it's
generally better to make a little less money and
get the gig. Stubborn negotiating has its place,
but don't shut yourself out of an opportunity,
especially if you know the club booker or
wedding planner doesn't have much of a budget to
play with.
The First Gig
Practice, practice, practice.
And then practice some more. Things that go
wrong with performances will be things you never
dreamed possible, so it’s best to be prepared
for the worst. Have set lists ready to cover
every minute of your performance times (give or
take a minute or two for introductions and
banter). Have your stage diagram with you,
detailing who will stand where, the locations of
the speakers, monitors and mixing board, and
whose input goes where into the board. In some
cases it is best to visit your venue beforehand
to get an idea of how the stage is set up. And
if a sound person will be handling your sound,
send ahead your stage diagram so he can have
everything ready to go beforehand. Few things
bother venue management more than bands that
arrive late or take too long in setting up and
tuning.
Make
sure you know the answer to the following
questions:
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Where are the power outlets,
and how many does the club have?
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Where can you park while
loading your equipment?
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Where can you park during the
show?
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How big is the stage, and
will it fit all your musicians and
respective gear?
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Is the club or venue generous
about sound-check time?
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Do you need to bring your own
PA system?
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What nights have the rowdiest
crowds?
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Are there certain influential
"regulars" you might need to win over? If
so, what songs do they like?
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Are the venue managers
prompt about payment?
As a
rule of thumb, plan to arrive two hours before
your show at a familiar venue. If the club is
out of town, or you've never been there, give
yourself three hours. We also recommend
compiling a "gig sheet," including the club
manager's name and contact information, numbers
for other bands on the bill and so on. This will
help if you arrive early to find the door
locked.
Also,
ask in advance when the venue's doors are open
to the public. If you arrive two hours early,
and the club is already filled with people,
it'll be hard to walk through the club, let
alone conduct your business.
Finally, unless you're meticulously organized
(most musicians aren't), prepare a checklist
before every gig. Include preshow packing
details on the list: Do you have transportation?
Gas money? Does the equipment fit? And don't
forget to account for the equipment: Include
check boxes for guitars, amps, gaffer tape, set
list, props, and a clean T-shirt.
Multiple guitars, amps, drums, and
microphones—not to mention the musicians
themselves—probably won't fit into the bassist's
Yugo. Generally speaking, each band member will
need a total of one car for himself and his
equipment.
Consider borrowing a truck or van from a friend,
or finding a cheap one-day rate. Have everybody
meet at the rehearsal space, several hours
before show time, to load up and caravan to the
concert. Allow extra time for crises and van
breakdowns. And be especially kind to the
drummer, who has the most stuff.
Once
you walk through the door of a club, whether
it's for an audition, rehearsal, or gig,
everybody is important. Bring your own
door-stopper so the ID-checking bouncer doesn't
have to hold open the door for every patron. Tip
waitresses and bartenders. It goes without
saying that you should be courteous and
professional toward the people who will be
working with you. You want everybody in the club
to think you're the best band they've ever heard
and, equally important to landing a future gig,
the easiest one to work with.
Equipment
When it comes to equipment,
start small and simple. Even most acoustic
guitars come with a jack for plugging in, and
certain instruments, i.e., trap sets need no
amplification. Many venues keep their own sound
systems on site so that when musicians roll
through, they can simply hook up. But if you
are going to have to provide your own sound, you
will probably not need more than twelve- to
fifteen-inch speakers, an 8-channel mixer, and
perhaps a monitor up front to help you hear over
a noisy crowd. If your band is playing acoustic
instruments that need microphones to be heard,
condenser mics or Shure SM57s usually work
best. For handling vocals, the Shure SM58 mic
usually works just fine. You will need
microphone stands and cabling, of course. Use
the equipment for a practice or two to get an
idea of what your settings will be on the
mixer. But remember, acoustics change as a room
fills up with people. Expect to be tweaking
your sound (or having someone on hand to help)
once you’re on stage. The main point is that
you shouldn’t have to overextend everyone’s
budgets just to get onto a stage the first dozen
times. If you find that something is not
working, it is then that you and your band mates
can discuss budgeting, fine tuning, and
expanding your sound system.
Hitting the Road
Getting
big in your hometown is a wonderful thing. But
it has its drawbacks. If you play too often at
local clubs, "familiarity breeds contempt"
syndrome may creep in and promoters, bookers,
and even fans may decide they have other things
to do than hear your band once or twice a week.
That's when it's time to travel.
Taking
it on the road is perhaps the best investment
you can make. It can be grueling, and costly,
but if you do it right you'll immediately see
growth—perhaps the kind of growth that attracts
managers, booking agents, radio stations, and
even prominent record labels. Once you've
established a home base, it can never hurt to
develop several satellite bases.
Before
setting up a trip, consider the realities of
taking the band on the road. Yes, travel can be
a blast—rock history is filled with outrageous
road stories—from dramatic accounts of The Who
wrecking hotel rooms during all night bashes to
those guys from the movie Almost Famous singing
along happily to Elton John's "Tiny Dancer."
What all such descriptions leave out are the
countless hours of driving and waiting--hours
and hours of each.
So make
sure you're ready. Is this the right time? Are
all the band members emotionally—and
physically—prepared for a grueling trip?
Countless bands fall apart upon embarking the
open road because of the close quarters they
must share for unbearably long periods of time.
Even the smallest irritations can lead to all
out warfare. Many aspiring bands buy the
classic touring bus only to find that it becomes
a gas-guzzling liability, draining hefty amounts
of their income in refueling and insurance
costs. In addition, sharing the
responsibilities of driving the bus long hours
becomes a drag, especially at night. Are you
sure you've exhausted your local options? And
perhaps most important, will the trip be a
boost, from a financial or emotional
perspective, for the band? If the answer is yes,
or if you can find a quick out-of-town gig
perfect for a short, nothing-to-lose road trip,
it's time to deal with transportation.
Marketing and Merchandising
Everyone looks forward to the
day when the band’s first CD is released or when
they have a table full of logo’d t-shirts,
stickers, and buttons to sell. But keep in mind
that all these things take space, so include
their transport details in your gig packing
plan, along with your equipment! Start out by
ordering CDs and t-shirts in small numbers to
make sure the items will sell. Then, (even
though it may cost somewhat more this way),
order more when you’ve sold them. Between sets,
put those items on stage where people’s eyes
will already be focused. If your items are
squirreled away behind stage or in another room,
you may miss out on extra sales.
Have an
internet presence. These days it couldn’t be
easier! Set up a website and keep your band’s
bios and a constantly updated calendar there.
Include links to favorable reviews and comments
that your fans have left you online. Hint:
provide links to places where you’ve performed
and also to locations where your CD is being
sold. Set up a MySpace page. MySpace makes it
very easy to share fresh mp3’s and alert your
fans to new events on your calendar.
ReverbNation has a similar system. Use YouTube
to install videos that you or others have
recorded of your band. Post comments about your
band’s activities on your blog. Ask your
friends to post your band announcements on their
blogs and websites. Have a mailing list so you
can send e-mails directly to fans’ inboxes and
cell phones. Try Facebook and Twitter. And
beyond that, you can employ some of the more
conventional means of marketing, such as flyers,
posters, and media announcements. Post your
announcements at coffee shops, music stores, the
venues themselves, neighboring establishments,
in your car window, on your instrument case.
When
all is said and done, your active life as a
musician could be brilliant. And if you’re
lucky enough, a stadium full of inspired fans
will agree. |